Are support tickets worth anything to AI companies?

Often, yes, when tickets keep everything from the customer’s problem through every reply to how it ended. Less so when only ticket fields survive, or customers’ personal data fills bodies and attachments. Eighteen of the 25 providers listed here name tickets or help desks (October 2026).

What do AI companies use support tickets for?

To train and test AI that handles customer problems. Appen lists “Support desk” first among the typical sources of decision and escalation records, which it calls “the category frontier labs ask for most often”, and says of AI agents: “Agents are being asked to file the claim, close the month, route the escalation”. micro1 asks for “Support documentation, ticket workflows, QA processes, customer operations, and knowledge management”, and says “Data is used to evaluate and improve AI capabilities in realistic enterprise environments” (both as of October 2026).

Each closed ticket is a worked example: what the customer reported, what the agent checked, what was tried and what fixed it. Buyers already see such records in bulk. Replay’s page for AI buyers shows an example dataset of “240M+ support records from 2022–26 in SaaS, sourced from Zendesk, Intercom, Slack, Salesforce, Gmail and more”.

What makes ticket history worth more or less?

The conversation and its outcome, more than the count. Polyshares’ Zendesk guide (checked September 2026) says “A Zendesk ticket holds a customer’s problem in their own words, every agent reply, private notes between agents and the final status”, and Avelence says “Context helps a buyer understand how a problem was handled, not just what the customer asked”. By those descriptions:

• Worth more: full threads with internal notes, the resolution and any escalation; the fields Polyshares calls a ticket’s structure, “tags, custom fields, priority, groups and timestamps”; help-center articles, which Avelence lists as “knowledge articles” beside tickets; and tickets that point to the order, account or engineering issue they concern, since Appen prices partly on “the number and connectedness of systems”.
• Worth less: spam, auto-replies and tickets closed without an answer, and any export that carries ticket fields but not the conversation.

Count volume in tickets, not messages. Polyshares asks for Zendesk in records because “Each ticket carries its own comment thread, so the ticket count is the right measure of volume rather than individual comments”.

Where do our tickets live, and does the export include the conversation?

In the help desk, and the standard export often leaves the conversation out. As of October 2026:

Help desk	Standard export	Export with the full history
Zendesk	CSV leaves out “deleted tickets, ticket comments, or ticket descriptions” (Zendesk)	JSON includes comments, except on tickets over 1 MB. Exports are off until the account owner asks Zendesk Support to enable them, and Team plans can use only the API
Freshdesk	The ticket export “will NOT give you the entire conversation from the ticket or historical data (archived tickets)”	An account export
Jira Service Management	CSV, up to 10,000 work items per export (Atlassian)	A site backup, which includes comments and, if selected, attachments (Atlassian)
HubSpot	A record export downloads “current property values and associations”; HubSpot points to other routes for activities such as calls and notes	Inbox conversations through HubSpot’s Conversations API

How far back Zendesk reaches depends on one setting. Zendesk archives tickets 120 days after they close, and archived tickets stay searchable and in full exports (Zendesk). An admin can create a deletion schedule that removes archived tickets, and Zendesk says “Deleted archived tickets can’t be restored”. Ask your admin whether one exists, and do not create one while you decide. If you changed help desks, check whether the old tickets came across with their comments.

The sample tool reads the CSV, so it shows years and volume; the conversations sit in the fuller export.

Which buyers say they want support tickets?

A provider appears here only if its own pages name tickets, support records or a help-desk system; Data Licensing Report applies that test to all 25 providers it tracks, and 18 meet it as of October 2026. Five of them (Avelence, FileYield, License My Data, Miro Advisory and Sell My Business Data) do not buy data themselves.

Provider	What it is	What its own pages name
Appen	Licenses directly	“Support desk” among typical sources
Avelence	Introducer; does not buy data	“Tickets, resolutions, escalations” (source); Zendesk and Intercom under CRM, sales and support (source)
Corpus	Licenses directly	Tickets; Zendesk (source)
FileYield	Listing marketplace; buys nothing	Helpdesk tickets in its communications category
Handshake AI	Licenses directly	“support transcripts” in a sales job ad
License My Data	Introducer	Zendesk among customer systems
LH2 AI Labs	Licenses directly	Tickets under operational exhaust (source)
micro1	Licenses directly	Ticket workflows and support documentation (source)
Miro Advisory	Introducer; does not buy data	Zendesk, Intercom, ServiceNow and “help-desk and call-center systems”
Nyne	Licenses directly	Support records; Zendesk, ServiceNow (source)
Polyshares	Licenses directly	Support tickets in its list of operational data; export guides for Zendesk, Freshdesk, Intercom, Help Scout and Gorgias
Replay	Licenses directly	Support records; Zendesk, Intercom (source)
Scale AI	Licenses directly	Zendesk, ServiceNow (source)
Scrimdata	Licenses directly	“ticket queues”
Sell My Business Data	Introducer	Support conversations; Zendesk (source)
SimpleClosure (AssetHub)	Wind-down platform; said on September 3, 2026 it also takes operating companies	“Tickets”, kind not specified, in its workspace data
Telegraph Lab (affiliated with this site)	Licenses directly	“Support tickets” from Zendesk (source)
Troveo	Licensing agent	Zendesk and Intercom under CRM, sales and support (source)

Payment models and terms for every provider are in the buyers directory.

Whose personal data is in our tickets?

Your customers’, in their own words, and often in files they attached. Customers type names, addresses, order and account numbers into ticket bodies, and attach screenshots, photos, invoices and sometimes ID documents. Which rules apply depends on who your customers are and what you told them:

• Card numbers. Customers sometimes paste them into tickets. Zendesk’s automatic redaction strips card digits from new tickets and comments, but “Redacting credit card numbers already in the system is not supported”, so tickets from before it was turned on may hold full numbers. Corpus asks sellers to keep “Payment card data and bank credentials” out of scope.
• Attachments. Polyshares’ guide says Zendesk’s JSON export carries links to attachments, not the files, which need separate downloads. That makes them a separate decision: leave them out, or ask each provider in writing how it redacts screenshots and scanned documents.
• Consumers. If your customers are individuals, licensing identifiable tickets can count as a sale of personal data under state privacy laws, and your privacy policy records what they were told; the e-commerce page covers California and Is it legal to sell company emails and records? covers Texas.
• Business customers. The requesters are your customers’ employees. Where California’s privacy act applies to your company, its exemption for business-to-business information expired on December 31, 2022, and your contracts with those customers may carry confidentiality terms.
• Tickets you handle for someone else. If you run a help desk on clients’ behalf, the tickets are records you hold for those clients. Polyshares says “Data you hold for your own clients is out of scope”; the managed IT services page shows how to separate the two.

Your own lawyer can say whether a given set of tickets can be licensed, and in what form. What “anonymized” means covers what providers say they replace.

Can a buyer connect to our help desk instead of us exporting?

Zendesk’s terms for app developers restrict that route. Its Developer Terms, effective August 12, 2025, say a developer must “not use API Data for any purpose other than to provide its Application functionality to the specific Customer associated with the API Data (and no other Customer or other third party), including creating, training, or improving any general AI model”, and must not build apps “that allow bulk export of API Data”. Those terms bind the app’s developer; an export your own admin runs with Zendesk’s tools falls under your subscription agreement instead, so read that for this route. If a provider proposes to connect to any help desk, ask whose app it is and how its use fits that vendor’s terms.

What could our support tickets be worth?

As of October 2026, no provider publishes a price for support tickets on their own, and Replay’s example dataset gives a volume, not a price. Published ranges cover a company’s records as a whole; How much is my company’s data worth? sets them side by side. For the inventory, note the number of tickets, the years they cover, and whether the export you can make includes the conversations.