Miro Advisory data licensing review: what it does and who pays it

Miro Advisory says it is an “advisor and intermediary” that helps established businesses license operating data and private codebases to AI developers; it does not buy data itself, so the developer that licenses your data would be the one paying you, and it does not publish how it is paid (Miro Advisory, as of October 2026). It describes its typical client as an established, operating business of roughly 20 to 700 employees, and says nothing about companies that are closing.

Who pays Miro Advisory?

Its site does not say. As of October 5, 2026, none of its home, FAQ, business, software, partner, assessment or privacy pages describes a success fee, a retainer or a payment from AI developers, and none says how or when a seller is paid. Its footer says it does not purchase data and does “not represent every AI developer,” and its FAQ says “no transaction or compensation is ever guaranteed.” Ask before the first call whether Miro is paid by you, by the developer or by both, how much, and whether the amount rises with your price.

A second party may be paid too. Miro’s partner page recruits private equity investors, M&A advisors, consultants, accountants, attorneys and business brokers, and says “Referral terms are agreed in writing before any introduction is made.” If an advisor of yours suggested Miro, ask whether they have such terms.

What do Miro Advisory’s $100K to $1M+ values mean?

They are illustrations, not quotes or past deals. Its homepage shows “$100K–$1M+” for operating datasets and “$10K–$1M+” for codebases as indicative potential licensing values, and its disclaimer says “Indicative ranges are illustrative only,” with value depending on buyer demand, quality, volume, rights and permitted uses. The FAQ adds licensing scope, exclusivity and whether future deliveries are possible.

Miro publishes no completed transaction behind either range, and as an advisor it is not the party that would pay them. Ranges published by providers that pay owners are compared in How much is my company’s data worth?, and How do offers work? explains what turns a range into an offer.

What does Miro Advisory look for?

Workflow history that runs from request to outcome. Its FAQ calls the most valuable data “connected workflow data,” meaning records that follow real work from the first request through the decision and action to the result. It says most opportunities involve businesses of “roughly 20 to 700 employees,” its business page asks for “Thousands of completed workflows, not dozens,” and its partner page asks for five or more years of history in real systems. It names systems from Salesforce and QuickBooks to Jira, Zendesk, Slack and Snowflake, and highlights accounting, logistics, field services, insurance, e-commerce and staffing.

Code is a second track. Its software page asks for private production code with its commit history, issues, pull requests and tests, and says “Retired products and inactive repositories can qualify.” A company that has shut down a product but kept its repositories is therefore within what Miro describes.

How does an assessment with Miro Advisory start?

With a description, not data. The assessment form asks what you want to license, your headcount, how far back your history goes and who is submitting, then offers a 30-minute call; the business page promises “No raw data, no credentials, no obligation.” You choose which systems and fields are in scope, and the FAQ says client information “should not be included simply because it can be anonymized.” Can I leave out certain customers, people or folders? covers how to set that out.

The FAQ says de-identification before delivery is standard practice, without saying who performs it, and that rights review, scoping and buyer discussions typically run over weeks, longer where legal or privacy review is involved. Its privacy statement asks visitors not to submit raw data, customer records or credentials through the site.

Who is behind Miro Advisory?

A brand and a first name. The miroadvisory.com domain was registered on April 6, 2026, and the site gives no founding date. As of October 5, 2026 it publishes no legal entity, address, jurisdiction, investors or full names; its contact email and booking link use the first name Mike. Its privacy statement calls itself “preliminary” and says a full policy will be published “prior to production launch.”

The site names no AI developers it works with and reports no completed transactions, and Data Licensing Report found no independent coverage of it. The developer would hold your data and pay you, so settle its identity and terms first; Is it a scam? lists checks for a party you have not dealt with.

What should I ask Miro Advisory before an assessment call?

Before the call, ask how Miro is paid and what any referrer receives (both raised above), then:

1. Which legal entity would we deal with, and who are its principals?
2. Would we sign an engagement letter with Miro, and would it make Miro our only advisor for this?
3. Which AI developers would see our description, and has Miro completed a license with any of them?
4. Who would pay us, on what schedule, and is the license exclusive?
5. Who performs rights review and de-identification, and who sees raw data?