Comparison
Troveo vs micro1: a share of each sale, or a direct data partnership?
| Troveo | micro1 | |
|---|---|---|
| Type | Licensing agent | Licenses directly |
| Relationship | None recorded | None recorded |
| What they buy | Records from eight kinds of business systems: chat, email and calendar, documents, work and knowledge tools, CRM and support, IT/HR/operations platforms, finance and operations, and data and code. It also invites internal systems.[1] as of Outside business data, Troveo licenses video, audio, gaming and robotics content from creators and media companies.[2, 3] as of Its home page gives IT Service Management, Salesforce/CRM, Customer Support, Financial Operations and Inventory Management as example systems of record.[4] as of Its chat card names Slack, Microsoft Teams, Google Chat and Zoom; its documents card names Google Drive, OneDrive, SharePoint and Dropbox ('Contents plus the metadata: authorship, versions, timestamps'); and its work and knowledge card names Jira, Linear, Asana, Monday, Notion and Figma ('Tickets, sprints, wikis, and complete project histories').[1] as of Its CRM, sales and support card names Salesforce, HubSpot, Google Calendar, Intercom and Zendesk ('Opportunity lifecycles, account histories, and the judgment calls in every close'); its business-platforms card names ServiceNow, Workday, SAP and Dynamics ('Records behind IT, HR, and operations tickets, workflows, and approvals'); and its finance and operations card names QuickBooks, Stripe, NetSuite, Pigment and Shopify ('Ledgers, invoices, and contracts — how the money actually moves').[1] as of | Process and knowledge records: SOPs, process documentation, internal knowledge bases, workflows, templates and operational frameworks.[5] as of Its eligibility FAQ also names CRM data and project histories as examples of high-quality operational data.[5] as of Under 'Operational data from every industry can contribute' it lists six sectors, including Finance & Accounting, Legal & Contracts and Operations & Logistics, naming records such as reconciliations, approvals, contract workflows, review processes, fulfillment workflows and inventory management.[5] as of |
| Who they buy from | Operating companies. No minimum size, age or location is published; its calculator runs from 20 to 1,000+ employees and from under 3 to 15+ years of history.[1] as of Startups that are shutting down: a September 2026 guide covers licensing code, tickets, Slack threads and docs, and advises setting this up before the company dissolves.[6] as of Its assessment also offers a role option for managed-service providers ('I run an MSP').[7] as of Its snapshots page lists 'Construction & Building Trades' among 11 industries. One card, a 'Tech-Enabled Construction Company' (USA, 50–79 employees, 6 years, 13 systems), shows ServiceTitan, Google Workspace and Slack logos; another, a 'Building Products Manufacturer' (Manufacturing & Industrial, 500–999 employees), shows Microsoft Teams, OneDrive and Dynamics 365.[8] as of Its assessment's business-type options include IT/MSP, healthcare/clinics/RCM, insurance/claims, financial services/fintech, legal/professional services, BPO/contact center, logistics/field service/supply chain, manufacturing/industrial, retail/e-commerce, marketing/media/creative agency, software/SaaS, real estate/property and something else.[7] as of | Program and referral pages: operationally mature companies with 30+ employees, established documentation and high-quality operational data.[5, 9] as of The application page says 30 to 200 employees and lists target industries including technology, BPOs and recruiting, financial services, consulting, legal and compliance, healthcare administration and logistics.[10] as of micro1 says it is primarily looking for companies that operate in English.[5] as of Its payout estimator also asks 'How many business entities does your company have?' ('Distinct businesses under your company, including subsidiaries') and 'Does your data include regulated or sensitive information?', giving health records, financial data, legal documents and personal information as examples.[11] as of |
| Payment model | Revenue share: Troveo says the owner shares in the revenue on every sale of its data, the first and each later one. The percentage is not published.[1] as of Troveo says owners pay no fees or setup costs and that it takes no deductions from payouts. Its own share of each sale is not stated.[1] as of For its video program, Troveo's help center says there is no fixed payout schedule, licensors are paid after the AI client pays, and delivery to payout can take up to 4–5 months.[12, 13] as of | Paid according to the data's value, judged on dataset size and volume, workflow complexity, data quality, domain expertise and uniqueness.[5] as of Its pages do not say whether payment is one-time, staged or recurring; a June 2026 referral announcement calls the program 'a recurring revenue stream'.[5, 14] as of |
| Published ranges | Troveo says typical full-company deals start at six figures. It does not say whether that is the buyer's price or the owner's share.[1] as of An example on its page totals $850,000 from four sales ($200,000, $250,000, $200,000 and $200,000), labelled illustrative, with 'actual terms scoped per partnership'.[1] as of Its assessment page shows a sample result of $850K–$925K in estimated first-year net earnings from 4+ licensing deals, marked illustrative.[7] as of | Program page tiers: $100k+ for qualified partnerships, $500k+ for large-scale datasets or ongoing participation, $1M+ for highly unique proprietary data.[5] as of Its referral page and a July 2026 webinar page state $100K to $2M+ for approved data packages.[9, 15] as of An example result shown on its payout estimator was $50,284–$92,776, below the lowest tier; results are labelled 'Indicative estimate only'.[11] as of |
| Process | Four steps, as Troveo describes them: scope what is in or out, agree standard terms covering license and earnings, package (anonymize and document in a manifest), then get paid.[1] as of No system access or software: the company runs the exports with Troveo's guidance (a short scoping call and a few hours, its FAQ says). Troveo handles every buyer conversation.[1] as of Troveo says ownership never transfers and that exclusivity is time-limited, with exit terms in the agreement. A July 2026 guide says 95% of its licensors signed exclusively.[1, 16] as of | Four steps: an assessment, a review of the submission, a discovery call, then the agreement and data requirements.[5] as of Before any participation, micro1 and the company together define the approved data scope, security and confidentiality standards, anonymization and redaction requirements, and 'Internal approval processes and permissions'.[5] as of Companies that arrive by referral are guided through an initial AI interview to assess fit.[5] as of |
| Data handling | Troveo says names, contact details, credentials and client identities are removed under one documented standard before use. The standard itself is not published.[1] as of Buyers evaluate the data anonymously and are introduced to the company confidentially only after an agreement is signed. They receive anonymized data with a manifest of what is included.[1] as of | PII is removed when relevant, access is limited to a few authorized staff, and each engagement runs in an isolated pipeline.[5] as of Some datasets may be synthetically rewritten to keep workflow structure while reducing direct ties to the original records.[5] as of The program page says data is retained only for agreed periods; the application page says original datasets are deleted after processing.[5, 10] as of |
| Geography | No country eligibility rule is published for business data. The assessment asks which languages the company's data uses, not where the company is based.[7] as of Troveo says its overall library spans 150+ countries and 60+ languages, mostly video and audio.[4] as of | Referrals are accepted globally; micro1 says current demand is strongest for companies based in the US, UK and Canada.[5] as of Its payout estimator asks for headquarters location: United States, Canada or Europe, or Other.[11] as of |
| How to apply | An online assessment of 10 questions returns a dollar estimate; name, company and work email are required to see it.[7] as of The results page offers a 15-minute call, and the contact page has an 'I want to license my data' route.[7, 17] as of | 'Get in touch' on the program page leads to an application form on jobs.micro1.ai asking for company, role, contact details, country and website.[10] as of A company introduced by a referrer must apply through the referrer's unique link for the referral to count.[9] as of |
| Not publicly stated |
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Troveo licenses your data to its buyers on your behalf and shares the revenue from each sale with you; micro1 is the party that pays, based on its own assessment of the data’s value. Which fits depends on your company’s size, how soon you need the money, and whether you can commit to one provider, as of October 2026.
Who pays us, and when?
With Troveo, the money comes from Troveo’s buyers. Its business-data FAQ says “You share in the revenue on every sale — the first and every one after,” with terms stated in your agreement, and doesn’t give the percentage. Troveo says it charges “No fees, no setup costs, no deductions from your payouts.” Its business-data pages give no payment timing. Support articles for its separate content-owner program say there is “no fixed payout schedule” (Troveo support) and that deals can take “up to 4-5 months from delivery to payout” (Troveo support); those articles don’t say whether the same applies to business data.
With micro1, micro1 pays. Its FAQ says companies “receive compensation based on the value of the data provided,” weighed on dataset size, workflow complexity, quality, domain expertise and uniqueness. Its pages don’t say whether that is one payment, staged or recurring, and a June 2026 announcement describes the program as a way to turn operational data “into a recurring revenue stream.”
If you need a known amount by a known date, ask each for the payment trigger and the number of days from trigger to payment, in writing. Upfront payment or revenue share explains how payment tied to sales differs from a fixed payment.
What do their published amounts mean?
Troveo’s FAQ says “Typical full-company deals start at six figures,” without saying whether that is the buyer’s price or the owner’s share. The same page shows a four-sale example totalling $850,000: $200,000 from a frontier AI lab, then $250,000, $200,000 and $200,000 from three further buyers, marked “ILLUSTRATIVE EXAMPLE · ACTUAL TERMS SCOPED PER PARTNERSHIP.” micro1’s program page has tiers of $100k+, $500k+ and $1M+, and its referral page says $100K–$2M+ for approved data packages.
The figures measure different things. Troveo’s describe several sales that may arrive over time, and Troveo doesn’t publish the percentage you keep from each. micro1’s describe what micro1 says it pays a company. Compare actual offers on what you would receive and when, not on headline ranges. If you already hold an offer from either, the benchmark lines it up against those terms.
Which will consider a company our size, or one that is closing?
Troveo’s business-data page and assessment state no minimum size or age, so a company below micro1’s 30 employees can still approach Troveo, and a Troveo guide says “a smaller company with rare, specialized workflows can be worth more than a larger generic one.” micro1 says 30+ employees on its program page and 30 to 200 on its application page, and is primarily looking for companies that operate in English.
Troveo also works with companies that are shutting down. Its closing-startup guide says it can “scope the archive, remove the personal details, package it, and license it to buyers,” and advises setting up licensing before the entity dissolves. micro1’s partnership pages address operating companies; its $12.5M offer for bankrupt Spirit Airlines’ data was made outside the program (Fortune).
Can we license the same data to both?
Possibly not, if you sign with Troveo on exclusive terms. Troveo’s business-data FAQ says exclusivity is “time-limited and it has to be earned” and that “Your agreement includes clear exit terms,” without publishing the length or scope. A Troveo guide says “95 percent of licensors have signed exclusively,” a figure that includes its media licensors. micro1 says companies “retain ownership of their underlying data” but doesn’t publish exclusivity terms.
Before signing either, ask whether the agreement stops you licensing the same records elsewhere, for how long, and how you exit.
Which records does each want?
Troveo lists eight kinds of business systems: chat and messaging, email and calendar, documents and files, work and knowledge tools, CRM and support, business platforms, finance and operations, and data and code (business-data page). It also licenses video, audio and gaming content through a separate program. micro1 asks for SOPs, process documentation, knowledge bases, workflows and templates, plus CRM data and project histories (FAQ); its program page doesn’t mention email or chat. A company whose largest records are inboxes and Slack fits Troveo’s published list directly. One with mature written documentation fits micro1’s.
How much work is it for our team?
Troveo says there is “No OAuth into your systems. No platform to install,” and that the work for your team is “A short scoping call and a few hours on exports,” with Troveo handling anonymization, packaging and “every buyer conversation” (business-data page). It says buyers evaluate your data anonymously and are introduced only after an agreement is signed.
micro1’s steps are an assessment, a review, a discovery call, then the agreement and data requirements. Before participating, you and micro1 define together the data scope, security standards and “anonymization and redaction requirements” (program page). micro1 doesn’t publish who performs the export or what system access it needs, so ask before you budget staff time.
What has each paid out so far?
Troveo says it has paid more than $20 million to over 7,000 rights holders across video, audio, gaming, robotics and business data, with no business-data breakdown (Troveo). It announced business data as a new category in April 2026 (Business Wire). Its content-owner page shows “$50M+ paid to creators globally,” which differs from the $20M+ in its dated statements.
micro1 said in a court filing, Fortune reported in September 2026, that it had completed more than 50 data transactions in the preceding 45 days, without naming sellers, prices or AI-lab customers. Its application page shows “$200M+” labelled “Generated for partners” without defining it. None of these figures tells you what a company like yours received.
When does Troveo fit better?
- You have fewer than 30 employees, or your company is closing.
- You want payment tied to each sale of your data and can wait while buyers are found.
- Your records are mainly email, chat, documents and business systems, or you also hold video or audio.
- You want an agent to handle every buyer conversation, with your company’s name kept out of the evaluation.
When does micro1 fit better?
- Your company has 30 to 200 employees, the band on micro1’s application page, works in English and is based where micro1 says demand is strongest: the US, UK or Canada.
- Your know-how is written down: SOPs, a knowledge base, CRM records and project histories.
- You would rather be paid by the company that takes the data than share in sales to buyers found later, and you want to set redaction requirements before anything is shared.
Sources
- Troveo program page, Troveo. Accessed .
- License Your Content to Top AI Companies | Troveo, Troveo. Accessed .
- How to Sell Data to AI Companies (and What It's Worth in 2026), Troveo. Published . Accessed .
- Troveo | Real-World Data Powering Top Frontier Labs, Troveo. Accessed .
- Monetize your company's operational data (micro1), micro1. Accessed .
- Shutting Down Your Startup? How to Sell Your Code and Data to AI Labs, Troveo. Published . Accessed .
- What's Your Business Data Worth? | Troveo, Troveo. Accessed .
- Troveo Business Data snapshots, Troveo. Accessed .
- Refer a company to micro1, earn $50,000, micro1. Accessed .
- Enterprise Data Partnership | micro1 (application page), micro1. Accessed .
- micro1 data payout estimator, micro1. Accessed .
- How do payouts work on Troveo? (Troveo Knowledge Base), Troveo. Accessed .
- How long do Troveo licensing deals take? (Troveo Knowledge Base), Troveo. Accessed .
- Announcing the micro1 Company Data Partnerships Referral Program, micro1. Published . Accessed .
- Partnering with micro1 to train frontier AI with company data, micro1. Published . Accessed .
- AI Data Licensing in 2026: How Deals Work and What Data Costs, Troveo. Published . Accessed .
- Contact | Troveo, Troveo. Accessed .
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