Buyer profile
Avelence review: is it legit, and who actually pays you?
Avelence is an introducer: a company submits a profile, Avelence matches it to a 'data partner' that licenses the data and pays the company, and that partner may pay Avelence for the introduction.[1, 2] as of
Avelence
Introducer
- How they pay
- The matched data partner pays you; Avelence may be paid by that partner
- Published range
- Calculator output, e.g. $160K–$500K at default inputs
- Who they buy from
- Operating companies; No published minimum to submit a profile
Last checked
| What they buy | Avelence buys no data. It helps companies license records from eight kinds of systems, naming tools such as Slack, Gmail, Outlook, Jira, Salesforce, HubSpot, Zendesk, QuickBooks, NetSuite, GitHub and Snowflake.[3] as of Its data-opportunities page groups licensable records into customer support, sales and CRM, software development, and operations and knowledge; sales and CRM covers 'Account histories, pipeline changes, sales activity, and the records behind commercial decisions.'[4] as of Its work and knowledge category covers 'Tasks, sprints, project histories, and internal knowledge connecting the work from start to finish' (Jira, Linear, Asana, Notion); its CRM, sales and support category covers 'Account activity, sales decisions, and resolved support issues with the history behind each outcome' (Salesforce, HubSpot, Zendesk, Intercom).[3] as of Its finance and operations card names Shopify, QuickBooks and NetSuite and describes orders alongside invoices and reconciliation history.[3] as of |
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| Who they buy from | Operating companies. Its calculator takes 20 to 10,000 employees and 1 to 50 years of records, but Avelence says those limits do not decide who may submit a profile.[5] as of Its referral page names software businesses, agencies, managed-service providers, consultancies and support-heavy companies as useful starting points.[6] as of Its profile form's business types are software and technology, IT and managed services, professional services, agency and media, customer service and BPO, industrial and logistics, financial services and insurance, healthcare and science, commerce and retail, and other.[7] as of For years of history, its methodology says to 'Use the period actually available in the relevant records, rather than company age.'[5] as of |
| Payment model | The selected data partner pays the company under the partner's own agreement, following that agreement's milestones. Avelence does not pay the company.[1] as of Avelence says a data partner may pay it for a successful introduction and that it will explain the relationship before the introduction proceeds. The amount is not published.[2, 8] as of Submitting a profile is free. Its terms allow later company-paid work only under a separate written proposal accepted before the work begins.[2] as of |
| Published ranges | Its calculator shows $160K–$500K at default inputs (20 employees, 10 years of records, US headquarters), labelled a model estimate, not a buyer offer.[3] as of Its methodology page publishes other model outputs, such as $285,000–$700,000 for 50 employees and 10 years, and says they are not offers, minimum payments or annual revenue.[5] as of |
| Process | Four steps, as Avelence describes them: get an estimate, complete one company profile, Avelence assesses fit without a discovery meeting, then agree terms with the selected partner and receive payment.[1] as of Before an identifying profile is shared, Avelence names the recipient and purpose and records permission. The company can decline any proposed introduction.[2, 9] as of Once an opportunity progresses, the partner handles eligibility and commercial terms directly with the company.[1] as of Its profile form asks 'Can you discuss a partnership for the business?' (authorized to explore, can introduce an authorized contact, need internal approval, or unsure) and offers optional known restrictions, including regulated records, customer confidentiality, employee or personal data, third-party intellectual property, a previous license, and an exclusivity or no-shop restriction.[7] as of |
| Data handling | The profile is a description only: no data uploads, system connections, passwords or API keys.[3] as of The company controls the export. The selected partner, not Avelence, prepares a de-identified copy and explains its redaction process, access controls and review arrangements.[3] as of Profiles are held on Cloudflare, with the main database in Western Europe, for up to 24 months after the last interaction.[9] as of |
| Geography | Avelence is operated by Forma Nôrden in the United Kingdom, and its website terms are governed by the law of that UK establishment.[2] as of Its profile form accepts headquarters in the US, UK, Canada, several EU countries, Australia, South Africa, India and elsewhere. No country is stated as ineligible.[7] as of |
| How to apply | An 8-step online company profile: company, business, systems, data coverage, deal preference, existing discussions, contact, then review. The calculator result needs no email.[7, 3] as of Introducers can use its referral form, which asks their relationship to businesses: adviser, operator, community, service provider, investor or other.[6] as of |
| Not publicly stated |
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Provider's own site: avelence.com
Is Avelence legit?
| Founded | Website domain registered September 2026; no founding date published. Its website terms took effect on September 20, 2026.[10, 2] as of |
|---|---|
| Leadership | Founder Yananai A. Chiwuta, who is also co-founder and CEO of Forma Nôrden, the UK go-to-market agency that operates Avelence.[11, 12] as of |
| Headquarters | Operated from the United Kingdom by Forma Nôrden; Crunchbase lists London. Neither Avelence nor Forma Nôrden publishes a street address or company number.[11, 13] as of |
| Backing | Crunchbase lists Avelence as private, with 1–10 employees and no funding rounds.[13] as of |
| Public track record | Avelence's site names no data partners or buyers and reports no completed introductions or deals. Its editorial policy says a provider's advertised range is not an Avelence client result.[3, 8] as of |
Who would I sign a license with if I use Avelence?
With the data partner Avelence introduces, not with Avelence. Avelence’s website terms say it “assesses high-level company profiles and may coordinate suitable introductions,” and its how-it-works page says the selected partner “handles detailed eligibility and commercial terms directly with your company.” The terms add that submitting a profile gives no one a license to your data, and that any license needs a separate agreement with the relevant party.
In practice, the partner’s agreement sets the price, the payment schedule, exclusivity, de-identification and what happens to your raw data. Avelence does not receive your data or pay you, as of October 2026. Its profile form asks whether you would prefer upfront or recurring licensing, but Avelence sets no structure itself; the trust page says fees, payment conditions and commercial relationships are explained in the terms for each specific opportunity.
Who pays whom in an Avelence introduction?
| Payment | Who pays | Who receives | What Avelence publishes, as of October 2026 |
|---|---|---|---|
| License payment for your data | The data partner | Your company | Made under the partner’s agreement: “payment follows the milestones in that agreement” |
| Introduction fee | The data partner | Avelence | Avelence “may receive compensation from a data partner for a successful introduction” and will explain the relationship before the introduction proceeds. No amount or basis is published. |
| Profile review | No one | — | “No charge” for the initial company profile |
| Later work for your company | Your company | Avelence | Allowed only under “a separate written proposal accepted before it begins.” What that work covers and costs is not published. |
| Referral reward | Avelence’s referral program | Whoever referred you | Earned at agreed deal milestones; some rewards are payable only after the partner has paid |
The free profile is the only row with a published amount.
What does the partner’s fee to Avelence mean for my deal?
It means Avelence is paid, if at all, by the party you will negotiate with, and it does not negotiate the license for you. Its terms also say Avelence “does not claim to represent every buyer or guarantee the highest available return.”
Because the size and basis of the fee are not published, you cannot tell from the site whether it is a flat amount or rises with the price you accept. Avelence says it will explain “the relevant relationship” before an introduction proceeds. That is the point to ask for the amount and basis in writing. An introduction gives you one partner’s terms; how offers work explains what to line up if you want to compare them with others.
What does Avelence see before an introduction?
Only a description. The profile involves “no system connections, passwords, or API keys” and no uploads, and Avelence says no discovery meeting is needed. Before an identifying profile goes to anyone, its terms say Avelence names the recipient, the purpose and the information to be shared, and records your permission. Its privacy notice adds that “a new recipient or materially different scope requires a new decision,” and that profiles are kept for up to 24 months after the last interaction.
Everything after the introduction is handled by the partner. Avelence’s homepage says your team controls the export, and the partner prepares a separate copy and explains its redaction process, access controls and review arrangements. Avelence’s trust page notes that de-identification “does not settle every permission or confidentiality question.”
What does the Avelence estimate tell me?
It tells you what Avelence’s model produces, not what anyone has offered. The homepage calculator shows $160K to $500K for its default inputs (20 employees, 10 years of records, US headquarters), labelled “Model estimate in USD, not a buyer offer.” The methodology page publishes other outputs, such as $285,000 to $700,000 for 50 employees and 10 years, and says each result is “not annual revenue, a single-license quote, a minimum payment, or a buyer offer.” The estimate also comes from a company that will not pay you, about partners it does not name.
How new is Avelence?
The avelence.com domain was registered on September 18, 2026, and Avelence’s website terms took effect on September 20, 2026. It is operated by Forma Nôrden, a UK go-to-market agency whose co-founder and CEO, Yananai A. Chiwuta, founded Avelence. Crunchbase lists 1–10 employees and no funding rounds.
When Data Licensing Report checked on October 4, 2026, Avelence’s site named no data partners and reported no completed introductions, and neither Avelence nor Forma Nôrden published a company number or registered address. Because Avelence will not hold your data or pay you, the partner’s record matters more to your deal than Avelence’s own.
Why might an adviser point me to Avelence?
Avelence runs a referral program in which “participating referrers earn when the agreed deal milestones are met.” Some rewards are payable only after the partner has paid. If an adviser, service provider or investor suggests Avelence, ask whether they take part in it.
What should I ask Avelence before agreeing to an introduction?
- Which partner would receive our profile, and what is its legal name?
- What will that partner pay Avelence, and does the amount depend on the price we accept?
- Will Avelence charge us for anything later, and what would that work cover?
- Which legal entity operates Avelence, and what is its company number?
- Has any company completed a license through an Avelence introduction?
- Will the person who referred us earn a reward if we sign?
Then put the partner through the same questions you would ask any buyer: the price, what triggers payment, exclusivity, and who handles your raw data.
How does Avelence compare?
Sources
- Avelence program page, Avelence. Accessed .
- Website terms | Avelence, Avelence. Published . Accessed .
- Enterprise Data Partnerships | Avelence, Avelence. Published . Accessed .
- Data you can license | Avelence, Avelence. Accessed .
- How we match | Avelence, Avelence. Accessed .
- Referral program | Avelence, Avelence. Accessed .
- Company profile | Avelence, Avelence. Accessed .
- Editorial policy | Avelence, Avelence. Accessed .
- Privacy notice | Avelence, Avelence. Published . Accessed .
- RDAP record for avelence.com (Verisign), rdap.verisign.com. Published . Accessed .
- About | Avelence, Avelence. Accessed .
- About Forma Nôrden, Avelence. Accessed .
- Avelence - Crunchbase company profile, Crunchbase. Accessed .
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