New: who buys company data, October 2026 list
Data Licensing Report
Get offers

Comparison

Troveo vs Avelence: a licensing agent or an introducer?

Get offersHave an offer? Compare it

By Updated Why trust usHow we make money

Side by side

Troveo

Licensing agentRevenue shareVideo and audioProfile

Avelence

IntroducerProfile

Get competing offers
Troveo Avelence
TypeLicensing agentIntroducer
RelationshipNone recordedNone recorded
What they buy

Records from eight kinds of business systems: chat, email and calendar, documents, work and knowledge tools, CRM and support, IT/HR/operations platforms, finance and operations, and data and code. It also invites internal systems.[1] as of

Outside business data, Troveo licenses video, audio, gaming and robotics content from creators and media companies.[2, 3] as of

Its home page gives IT Service Management, Salesforce/CRM, Customer Support, Financial Operations and Inventory Management as example systems of record.[4] as of

Its chat card names Slack, Microsoft Teams, Google Chat and Zoom; its documents card names Google Drive, OneDrive, SharePoint and Dropbox ('Contents plus the metadata: authorship, versions, timestamps'); and its work and knowledge card names Jira, Linear, Asana, Monday, Notion and Figma ('Tickets, sprints, wikis, and complete project histories').[1] as of

Its CRM, sales and support card names Salesforce, HubSpot, Google Calendar, Intercom and Zendesk ('Opportunity lifecycles, account histories, and the judgment calls in every close'); its business-platforms card names ServiceNow, Workday, SAP and Dynamics ('Records behind IT, HR, and operations tickets, workflows, and approvals'); and its finance and operations card names QuickBooks, Stripe, NetSuite, Pigment and Shopify ('Ledgers, invoices, and contracts — how the money actually moves').[1] as of

Avelence buys no data. It helps companies license records from eight kinds of systems, naming tools such as Slack, Gmail, Outlook, Jira, Salesforce, HubSpot, Zendesk, QuickBooks, NetSuite, GitHub and Snowflake.[5] as of

Its data-opportunities page groups licensable records into customer support, sales and CRM, software development, and operations and knowledge; sales and CRM covers 'Account histories, pipeline changes, sales activity, and the records behind commercial decisions.'[6] as of

Its work and knowledge category covers 'Tasks, sprints, project histories, and internal knowledge connecting the work from start to finish' (Jira, Linear, Asana, Notion); its CRM, sales and support category covers 'Account activity, sales decisions, and resolved support issues with the history behind each outcome' (Salesforce, HubSpot, Zendesk, Intercom).[5] as of

Its finance and operations card names Shopify, QuickBooks and NetSuite and describes orders alongside invoices and reconciliation history.[5] as of

Who they buy from

Operating companies. No minimum size, age or location is published; its calculator runs from 20 to 1,000+ employees and from under 3 to 15+ years of history.[1] as of

Startups that are shutting down: a September 2026 guide covers licensing code, tickets, Slack threads and docs, and advises setting this up before the company dissolves.[7] as of

Its assessment also offers a role option for managed-service providers ('I run an MSP').[8] as of

Its snapshots page lists 'Construction & Building Trades' among 11 industries. One card, a 'Tech-Enabled Construction Company' (USA, 50–79 employees, 6 years, 13 systems), shows ServiceTitan, Google Workspace and Slack logos; another, a 'Building Products Manufacturer' (Manufacturing & Industrial, 500–999 employees), shows Microsoft Teams, OneDrive and Dynamics 365.[9] as of

Its assessment's business-type options include IT/MSP, healthcare/clinics/RCM, insurance/claims, financial services/fintech, legal/professional services, BPO/contact center, logistics/field service/supply chain, manufacturing/industrial, retail/e-commerce, marketing/media/creative agency, software/SaaS, real estate/property and something else.[8] as of

Operating companies. Its calculator takes 20 to 10,000 employees and 1 to 50 years of records, but Avelence says those limits do not decide who may submit a profile.[10] as of

Its referral page names software businesses, agencies, managed-service providers, consultancies and support-heavy companies as useful starting points.[11] as of

Its profile form's business types are software and technology, IT and managed services, professional services, agency and media, customer service and BPO, industrial and logistics, financial services and insurance, healthcare and science, commerce and retail, and other.[12] as of

For years of history, its methodology says to 'Use the period actually available in the relevant records, rather than company age.'[10] as of

Payment model

Revenue share: Troveo says the owner shares in the revenue on every sale of its data, the first and each later one. The percentage is not published.[1] as of

Troveo says owners pay no fees or setup costs and that it takes no deductions from payouts. Its own share of each sale is not stated.[1] as of

For its video program, Troveo's help center says there is no fixed payout schedule, licensors are paid after the AI client pays, and delivery to payout can take up to 4–5 months.[13, 14] as of

The selected data partner pays the company under the partner's own agreement, following that agreement's milestones. Avelence does not pay the company.[15] as of

Avelence says a data partner may pay it for a successful introduction and that it will explain the relationship before the introduction proceeds. The amount is not published.[16, 17] as of

Submitting a profile is free. Its terms allow later company-paid work only under a separate written proposal accepted before the work begins.[16] as of

Published ranges

Troveo says typical full-company deals start at six figures. It does not say whether that is the buyer's price or the owner's share.[1] as of

An example on its page totals $850,000 from four sales ($200,000, $250,000, $200,000 and $200,000), labelled illustrative, with 'actual terms scoped per partnership'.[1] as of

Its assessment page shows a sample result of $850K–$925K in estimated first-year net earnings from 4+ licensing deals, marked illustrative.[8] as of

Its calculator shows $160K–$500K at default inputs (20 employees, 10 years of records, US headquarters), labelled a model estimate, not a buyer offer.[5] as of

Its methodology page publishes other model outputs, such as $285,000–$700,000 for 50 employees and 10 years, and says they are not offers, minimum payments or annual revenue.[10] as of

Process

Four steps, as Troveo describes them: scope what is in or out, agree standard terms covering license and earnings, package (anonymize and document in a manifest), then get paid.[1] as of

No system access or software: the company runs the exports with Troveo's guidance (a short scoping call and a few hours, its FAQ says). Troveo handles every buyer conversation.[1] as of

Troveo says ownership never transfers and that exclusivity is time-limited, with exit terms in the agreement. A July 2026 guide says 95% of its licensors signed exclusively.[1, 18] as of

Four steps, as Avelence describes them: get an estimate, complete one company profile, Avelence assesses fit without a discovery meeting, then agree terms with the selected partner and receive payment.[15] as of

Before an identifying profile is shared, Avelence names the recipient and purpose and records permission. The company can decline any proposed introduction.[16, 19] as of

Once an opportunity progresses, the partner handles eligibility and commercial terms directly with the company.[15] as of

Its profile form asks 'Can you discuss a partnership for the business?' (authorized to explore, can introduce an authorized contact, need internal approval, or unsure) and offers optional known restrictions, including regulated records, customer confidentiality, employee or personal data, third-party intellectual property, a previous license, and an exclusivity or no-shop restriction.[12] as of

Data handling

Troveo says names, contact details, credentials and client identities are removed under one documented standard before use. The standard itself is not published.[1] as of

Buyers evaluate the data anonymously and are introduced to the company confidentially only after an agreement is signed. They receive anonymized data with a manifest of what is included.[1] as of

The profile is a description only: no data uploads, system connections, passwords or API keys.[5] as of

The company controls the export. The selected partner, not Avelence, prepares a de-identified copy and explains its redaction process, access controls and review arrangements.[5] as of

Profiles are held on Cloudflare, with the main database in Western Europe, for up to 24 months after the last interaction.[19] as of

Geography

No country eligibility rule is published for business data. The assessment asks which languages the company's data uses, not where the company is based.[8] as of

Troveo says its overall library spans 150+ countries and 60+ languages, mostly video and audio.[4] as of

Avelence is operated by Forma Nôrden in the United Kingdom, and its website terms are governed by the law of that UK establishment.[16] as of

Its profile form accepts headquarters in the US, UK, Canada, several EU countries, Australia, South Africa, India and elsewhere. No country is stated as ineligible.[12] as of

How to apply

An online assessment of 10 questions returns a dollar estimate; name, company and work email are required to see it.[8] as of

The results page offers a 15-minute call, and the contact page has an 'I want to license my data' route.[8, 20] as of

Application page

An 8-step online company profile: company, business, systems, data coverage, deal preference, existing discussions, contact, then review. The calculator result needs no email.[12, 5] as of

Introducers can use its referral form, which asks their relationship to businesses: adviser, operator, community, service provider, investor or other.[11] as of

Application page

Not publicly stated
  • Revenue-share percentage for business data checked
  • Payment timing for business-data deals checked
  • Length, scope and exit terms of exclusivity checked
  • Names of its buyers checked
  • The anonymization standard, and where raw exports are stored and when they are deleted checked
  • The licensing agreement owners sign checked
  • Names of its data partners checked
  • Amount or basis of its compensation from partners checked
  • What later company-paid work would involve or cost checked
  • Any completed introductions or deals checked
  • Company number or registered address checked
  • Payment timing, which each partner's agreement sets checked

Troveo signs with you and licenses your data to buyers itself; Avelence introduces you to a separate data partner, which signs with you, handles your data and pays you. Both start with an online estimate and both list records from similar business systems.

Who is on the other side of my contract?

Troveo Avelence
You sign with Troveo, which “licenses data on behalf of the companies that own it” The partner, which “handles detailed eligibility and commercial terms directly with your company”
Your exports go to Troveo, which anonymizes and packages them The partner, which “prepares a separate copy”
Talks to AI buyers Troveo handles “every buyer conversation” The partner; Avelence says it connects companies with “AI-data buyers”
Pays you Troveo, a share of every sale The partner, under the milestones in its agreement
How the intermediary is paid A share of each sale; no fees to you The partner may pay Avelence for a successful introduction
Names its buyers or partners No; claims 40+ active buyers No; no partners or completed deals named

The table reflects each company’s pages as of October 2026. With Troveo, the agreement you read is Troveo’s, and it governs everything that follows. With Avelence, the agreement that sets your price, payment, exclusivity and data handling comes from a partner Avelence has not yet named.

How does each one make money from my deal?

Troveo says “we only make money when you do”: its income is a share of the same sales that pay you, and it charges owners no fees. It does not publish how each sale is split, as of October 2026.

Avelence’s income, if any, comes from the partner. Its terms say it “may receive compensation from a data partner for a successful introduction,” that the relationship is explained before an introduction proceeds, and that the initial profile is free. The terms also allow later work paid for by your company under a separate written proposal. Avelence publishes no amounts for either, as of October 2026. Its introduction fee would come from the side of the table you will be negotiating with.

Will I be paid upfront or over time?

With Troveo, over time: you share in revenue on each sale, and Troveo publishes no business-data payment timing. Its only published timing, for its video program, allows up to 4–5 months from delivery to payout.

With Avelence, it depends on the partner. Its profile form asks whether you prefer upfront licensing, recurring licensing or either, and the partner’s agreement sets the structure. Upfront vs revenue share covers what each model trades off.

What do I share at the start, and what do the estimates mean?

Troveo’s assessment is 10 questions, and it asks for your name, company and work email before showing an estimate. After that come a scoping call and exports, which Troveo’s FAQ puts at “a few hours.” Avelence’s profile is a description only, with no uploads, and nothing identifying goes to a partner until you approve a named recipient.

The two estimates measure different things, so do not compare them with each other. Troveo’s assessment page shows a sample of $850K–$925K labelled “estimated first-year net earnings, given 4+ licensing deals,” marked illustrative. Avelence’s calculator shows $160K–$500K at its default inputs, labelled a model estimate that its methodology page says is not annual revenue or a buyer offer.

Can I use both?

Possibly, but exclusivity decides it. Troveo says its business-data exclusivity is “time-limited and it has to be earned,” and a Troveo guide says 95 percent of its licensors signed exclusively. An exclusive Troveo agreement could stop you licensing the same records to a partner Avelence introduces. Avelence’s profile form asks about existing licensing discussions and known restrictions, including an “exclusivity or no-shop restriction.”

How long has each been operating?

Troveo launched in 2024 licensing creators’ video, The Hollywood Reporter reported, with $4.5 million in seed funding, and added business data in April 2026. The avelence.com domain was registered on September 18, 2026, and Avelence is operated by a UK go-to-market agency, Forma Nôrden.

Troveo’s own record is the one to check, because Troveo will hold your data. Avelence will not, so the partner’s record matters more; you can ask Avelence to name the partner before you agree to an introduction.

Which fits my company: Troveo or Avelence?

Troveo may fit if:

  • you want one firm to anonymize your data, package it and handle every buyer conversation for you;
  • you accept revenue share, paid as sales happen, and time-limited exclusivity;
  • your company is closing: Troveo has published a guide for startups that are shutting down, and Data Licensing Report found no mention of closing companies on Avelence’s main pages (checked October 4, 2026);
  • you also hold video or audio, which Troveo licenses too.

Avelence may fit if:

  • you want to share only a description until you approve a named recipient;
  • you would rather negotiate directly with the company that will license your data and pay you;
  • you want to state a preference for upfront payment before any terms are proposed.

Sources

  1. Troveo program page, Troveo. Accessed .
  2. License Your Content to Top AI Companies | Troveo, Troveo. Accessed .
  3. How to Sell Data to AI Companies (and What It's Worth in 2026), Troveo. Published . Accessed .
  4. Troveo | Real-World Data Powering Top Frontier Labs, Troveo. Accessed .
  5. Enterprise Data Partnerships | Avelence, Avelence. Published . Accessed .
  6. Data you can license | Avelence, Avelence. Accessed .
  7. Shutting Down Your Startup? How to Sell Your Code and Data to AI Labs, Troveo. Published . Accessed .
  8. What's Your Business Data Worth? | Troveo, Troveo. Accessed .
  9. Troveo Business Data snapshots, Troveo. Accessed .
  10. How we match | Avelence, Avelence. Accessed .
  11. Referral program | Avelence, Avelence. Accessed .
  12. Company profile | Avelence, Avelence. Accessed .
  13. How do payouts work on Troveo? (Troveo Knowledge Base), Troveo. Accessed .
  14. How long do Troveo licensing deals take? (Troveo Knowledge Base), Troveo. Accessed .
  15. Avelence program page, Avelence. Accessed .
  16. Website terms | Avelence, Avelence. Published . Accessed .
  17. Editorial policy | Avelence, Avelence. Accessed .
  18. AI Data Licensing in 2026: How Deals Work and What Data Costs, Troveo. Published . Accessed .
  19. Privacy notice | Avelence, Avelence. Published . Accessed .
  20. Contact | Troveo, Troveo. Accessed .

Get offers

Find the next step for your company’s data.

  • No records or exports needed to apply
  • Free for businesses
  • Your company profile comes to our team for review

Already have an offer? Compare it

Start your application

Do you keep at least 3 years of email or business-software history?

We may earn a referral fee if a deal closes. How we make money