Offer benchmark
Got an offer? See how it compares
The form below takes an offer for your company’s data apart term by term (payment, revenue share, exclusivity, scope, duration, permitted uses, preparation work and conditions) so you can see what you would be agreeing to and what the offer leaves open. To see how it compares, you need a competing proposal for the same records. The application sends your company profile to our team for review of possible licensing routes.
Which terms in an offer matter?
| Term | What to find in the offer | Why it matters |
|---|---|---|
| Payment amount and trigger | The amount, the currency, and the event that releases it: signing, delivery, acceptance or installments | Payment due on acceptance depends on the buyer approving your data. Payment on signing does not. |
| Revenue share | Your percentage, and what it is a percentage of: gross license revenue, or revenue net of the provider’s costs | The same percentage pays differently on gross and on net. Ask how sales will be reported to you. |
| Exclusivity | Whether you may license the same records to anyone else, and for how long | An exclusive license can rule out other offers for the same records. |
| Scope | Which systems, record types and date ranges are included | Scope sets what you hand over. A loosely worded scope can cover more than the price was based on. |
| Duration | How long the buyer may keep and use the data | “One-time delivery” with no end date can leave the buyer free to keep the data indefinitely. |
| Permitted uses | Training AI models, evaluating them, sublicensing to other buyers, or other uses | Sublicensing lets the buyer pass your data to companies you never deal with. |
| Preparation work | Exports, removing personal information, an inventory or a sample | This is your team’s time before delivery. Check who does it and who pays for it. |
| Conditions | Anything the offer depends on, such as a sample review, minimum volumes or approval by the end buyer | A condition can turn a headline amount into a range, or into nothing. |
| Firmness | Whether the offer is indicative (a range or estimate) or firm (written terms) | An indicative figure can change once the buyer has seen your data. |
Upfront payment or revenue share compares the two payment models, and how offers work explains how an offer moves from a first figure to signed terms.
Will the benchmark say whether my offer is above or below market?
No. Data Licensing Report does not have a set of comparable offers to score yours against, so it gives no percentile, no average and no above-market or below-market verdict. Providers’ published ranges and individual reported deals are on the buyers hub and the market facts page, with their sources. They show what particular providers have said and what particular companies were paid, not what your records are worth. A competing proposal for the same records is the comparison that tells you most.
What if I don’t know some of the terms?
Choose “Unknown.” It is a valid answer to every question. A term you cannot find in the offer is worth asking the provider to put in writing before you sign.
What happens to the offer details I enter?
Data Licensing Report does not publish individual offers, and the form does not ask for the offer document. After you send it, the next step is the application, which sends your company profile to our team for review.
Lay out your offer
What happens next
- Lay out the offer term by termPayment and its trigger, exclusivity, scope, duration, permitted uses and conditions.
- See what it leaves openAny term marked "Unknown" is worth asking the provider to put in writing.
- Get a competing proposalSend your company profile for review to explore possible licensing routes.
- No offer document needed
- "Unknown" is a valid answer everywhere
- Individual offers are never published
- Free for businesses
Get offers
Find the next step for your company’s data.
- No records or exports needed to apply
- Free for businesses
- Your company profile comes to our team for review